Email marketing is still one of the most profitable channels for eCommerce, delivering up to 42x ROI. But most Shopify stores underuse it or worse, send irrelevant emails. It’s time to think in funnels, not blasts.
Funnel Stage 1: Welcome Sequence
The welcome series is your first impression. Don’t just offer 10% off build trust.
Sequence Sample:
- Email 1: Brand story + welcome + offer
- Email 2: Bestsellers with reviews
- Email 3: Benefits + guarantee + FAQ
- Email 4: Reminder with urgency
Funnel Stage 2: Abandoned Cart
Don’t rely on one generic reminder. Use segmentation and psychology.
- Email 1: Reminder + product photo
- Email 2: Discount (if needed) + trust badge
- Email 3: Scarcity message (stock/offer ending)
Funnel Stage 3: Post-Purchase
Turn customers into repeat buyers.
- Email 1: Order confirmation + what to expect
- Email 2: Product care tips or video
- Email 3: Cross-sell or ask for a review
“Email isn't about sending more it’s about sending the right message at the right time.”
Tools to Use with Shopify
- Klaviyo: Full automation and Shopify integration
- Omnisend: Great for small-to-mid stores
- Shopify Email: Good for lean setups
