If you’re flying blind with analytics, you’re leaving sales on the table. GA4 and Meta Pixel give you the power to understand not just who visits your site but what makes them convert.
Step 1: Install GA4 Properly
Use Google Tag Manager (GTM) to keep your scripts clean and organized. Create a new GA4 property and configure the following:
- Page View Trigger (all pages)
- Purchase Conversion Trigger (checkout thank you page)
- Scroll Depth Trigger (25%, 50%, 75%, 100%)
- Click Event Trigger (e.g., Add to Cart)
Make sure Enhanced eCommerce is enabled in your GA4 settings and integrated via GTM.
Step 2: Integrate Meta Pixel with iOS14 Fixes
Use Shopify’s native Facebook channel or GTM for granular control. After iOS14, event matching became essential.
- Prioritize Events in Meta Events Manager
- Use Advanced Matching for email/phone
- Track Purchase, ViewContent, AddToCart
Common Pitfalls to Avoid
- Duplicate events from native Shopify + GTM setup
- Firing events before the page loads
- Not verifying tags in GA4 DebugView or FB Test Events
“You can’t improve what you don’t measure. Data is your most valuable conversion asset.”
Reports That Matter
- Funnel Visualization in GA4
- Add-to-Cart Drop-off Rate
- Time to Purchase
- ROAS by UTM Campaign
